SmartPark is re-defining what it means to be an inner-city parking structure by accommodating cyclists, pedestrians, electric vehicles, car-sharing, and more. The graphics we designed say, “SmartPark isn’t just for cars—it’s for all transportation.”
On the street level, graphics boasting a large letter “P”—a universal symbol for public parking—draws motorists to SmartPark lots and structures. Within the structures, more specific graphics guide users to bike parking, long-term parking stalls, electric vehicle charging stations, and more.