Our first challenge was to select an app name that would resonate with users, provide insight into the utility of the app, and which was not already in use. After a couple rounds of throwing names around, “Parking Kitty” was born.
Next came the work of perfecting a concept for the logo and settling on a look and feel that fit within PBOT’s established brand guidelines.
The result is a clear, memorable graphic that works well in a variety of formats and media, including the home screen of a mobile device.