Client:

Visual Identity and Collateral for an Iconic Oregon Health Policy Institution

We rejuvenated the brand of this a health-policy event nonprofit, breathed new life into their outreach system, and managed event communications for eight years..

Branding and Outreach Materials

Oregon Health Forum, an event organization dedicated to facilitating expert-level conversations about health care policy in Oregon, tapped us to develop a new brand for them in 2017. We deployed the new visual identity across the nonprofit’s correspondence package, digital advertising assets, event graphics, and WordPress website, which we developed and maintained.

Digital Marketing

Our digital marketing work for Oregon Health Forum included:

  • Managing their online event ticketing platform
  • Writing and scheduling social media post
  • Coordinating paid, targeted social media marketing campaigns for each OHF event
  • Laying out and distributing marketing email blasts
  • Reporting on digital marketing performance after each event
Social Media and Inbound Marketing

Web-Based Events

When the COVID-19 pandemic made in-person breakfast forums impossible, we were integral to OHF’s pivot to virtual presentations and seminars.

Media Kit

We created a media kit for OHF and its sister organization, The Lund Report, to attract new advertisers and grow into new markets.

In addition to providing design services on this project, we also “crunched the numbers” on their behalf, analyzing data from their various digital properties to determine how Oregon Health Forum and The Lund Report are performing here, in their home market.

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