Metro is a regional land use and waste management agency serving Clackamas, Multnomah, and Washington counties. Among their interests is the use of public resources for transportation services and infrastructure.
The agency tapped us to establish a marketing plan for, promote, and help produce a four-part webinar series focusing on how remote work, flexible work, and other commute benefits can be used to attract and retain employees—a topic of special significance in the COVID-19 economic climate.
The target market for this project was employers across the state of Oregon. Partners included the Oregon Department of Transportation (ODOT), Get There Oregon, TriMet, and the Westside Transportation Alliance.
Our marketing plan encompassed budget, schedule, and messaging for four months’ worth of…
We designed a suite of ad artwork and crafted social media messaging that sang in two languages: English and Spanish.
With the marketing machine purring along, we turned our attention to producing the webinar series.
Our event production services included:
